We are looking for a creative and data-driven Organic Marketing Specialist to join our digital team. This role is centered around increasing organic website traffic, improving SEO performance, and enhancing brand visibility through strategic content and search-driven marketing efforts. You will work closely with cross-functional teams to ensure our content and web presence effectively engage target audiences and support business growth.
Develop and implement White Hat SEO strategies to grow high-quality backlinks and drive consistent organic traffic.
Conduct thorough keyword research and optimize website architecture including meta tags, headings, URLs, and content structures.
Analyze and enhance existing content to ensure it is SEO-friendly, audience-focused, and aligned with strategic marketing goals.
Monitor, analyze, and report on performance metrics using tools such as Google Analytics, Google Search Console, and social platform analytics.
Design and execute link-building campaigns to boost domain authority and organic search visibility.
Collaborate with content creators, designers, and developers to align SEO strategies with ongoing digital initiatives.
Stay updated on the latest trends, algorithm changes, and best practices in organic marketing and search engine optimization.
Strong hands-on experience with Google Analytics, SEO tools, and website optimization.
Proficiency in website design principles to support effective content presentation and user experience.
In-depth understanding of content marketing and how to align it with user intent and journey stages.
Proven ability to identify and engage target audiences through organic digital campaigns.
Excellent written and verbal communication skills.
Strong analytical thinking and problem-solving abilities.
Familiarity with CRM systems and lead tracking tools.
Previous experience working with cross-functional teams in marketing, content, and tech.
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